Laura
From strategy to delivery, I am the Marketing Coordinator for Independents Biennial sister festival to Liverpool Biennial.
Providing a profile and platform for the artists of Liverpool city region, I have worked with IB for almost a decade, leading on the marketing and visual identity, branding, communications strategy, all print and collateral. We also work to give artists confidence to promote themselves and their work.
At IB we use the digital platforms as a way of storytelling. Audiences are everywhere and, being a firmly place based festival, we use digital platforms to encourage people to go out and explore, but also to engage online, getting a slightly different experience.
We tend to focus on video and posts during festival time, shifting to stories and promotion outside of festival time, so the platforms are still utilised.
Many of our exhibitions are in non-traditional venues, so we have to do a little wayfinding.
I mix and edit all videos. I manage a social content creation folder and encourage both artists and interns to both feed in and upskill by teaching them how to create content (loads don’t get taught promotion at art school!)
Our tone can be irreverent (we’re outsiders after all) and we want the Instagram to feel a little like a poster site, where you can dive in and explore what intrigues you.
Visit it here
