Marketing is about wanting to raise the profile of your organisation or a project you’re working on, and starting with your audience. Who do you want to know about you and how do you want to talk to them?
This is the first step in a Marketing and PR strategy that will help you shape your communications, engage with more people and talk to a wider market.
I have a proven track record of working with clients ranging from arts organisations just starting out and wanting to launch their brand to world famous hotels reaching customers all over the globe.
My approach to every single one is the same – bespoke.
Marketing and PR are about reaching your audience, whether you want more bums on seats, you’ve a new offer you want to launch, an exhibition you want to shout about or a new appointment to your team. It’s about shouting about what you do and making you look great.
The first step is to understand the audience. Audience development means asking them questions and understanding the tools and techniques best employed to reach them. This will incorporate a digital offer.
I work with clients from a variety of sectors, including arts and culture, destination tourism, technology and retail. As my approach is audience focused, it means I work with my cleints to figure out what channels and approach is best for them. For some it’s about visual identity, marketing material and collateral. For others it’s purely a social media approach, of creating engaging content across a variety of social media platforms to dirve traffic, sales or raise their profile. With PR it’s about media relations, helping to generate press coverage from the local, regional, the national and the international.
I always begin with a strategic approach, a plan and then delivery becomes much easier. I work with organisations at every step of this process, from strategy to delivery and evaluation. Read about the importance of evaluation. See some of the projects I’ve worked on.
We can work in a variety of ways depending on your need. The benefit of having a freelance Marketing and PR is that it’s entirely flexible, you can work with someone based on their expertise and your need.
* I can offer you support on an ad-hoc basis offering support when you need it. I work on either an hourly on a day-rate basis making support more affordable.
* You can work with me regularly, based on a retainer, to provide ongoing support from strategy to delivery and evaluation.
Ongoing marketing and PR support, when your strategy is developed, is about ensuring you keep talking about those values and keep connecting with your audience.
If you have any questions or just want to meet for a coffee to find out more then visit my contact page
Look at my portfolio page to see what I’ve been working on.
Image courtesy of Farm Feast and Mark McNulty