LOOK17 Photo Festival

I managed the national and local PR for LOOK17 Liverpool International Photography Festival.

Working with the festival coordinator and Open Eye Gallery I managed all elements of PR including strategy, copywriting, media relations, pitching, image selection and media advice. I also worked on post event evaluation, measuring efficacy and messaging in attracting audiences.

I secured over 70 pieces of coverage in the local, national and international media.

Key features include;

The Double Negative artist feature Luke Ching

Creative Boom preview

The Guide festival preview 

Creative Review preview

The Guardian interview with Michael Wolff

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