I managed the national and local PR for LOOK17 Liverpool International Photography Festival.
Working with the festival coordinator and Open Eye Gallery I managed all elements of PR including strategy, copywriting, media relations, pitching, image selection and media advice. I also worked on post event evaluation, measuring efficacy and messaging in attracting audiences.
I secured over 70 pieces of coverage in the local, national and international media.
Key features include;
The Double Negative artist feature Luke Ching
The Guardian interview with Michael Wolff