I wrote this piece for Arts Professional last week and it caused a bit of a stir.
Over the last decade I’ve worked in both arts and in business in PR, Marketing and Communications.
Maybe because of the tighter budgets, or the fact that the audience is always demanding more but I’d argue the arts wins hands down on creative approaches. Business tends to be much more cautious of the media and how to connect with their audience.
I’ve received a lot of support for the piece, but also some criticism that there are plenty in the arts who don’t know how to write a business plan and thus need some help. I’m sure that’s the case, I just believe the arts needs perhaps to adopt a little of business’ caution about working with the right people who have the right skills. Shopping around, after all, can often mean you bag a better deal.
Have a read of the piece for yourself and let me know what you think.